ARTFEED — Contemporary Art Intelligence

Giant Digital Wave Installation Hits Seoul's Gangnam District

digital · 2026-04-27

A monumental digital installation by Korean studio d'strict has been unveiled in Seoul's Gangnam district, featuring an anamorphic illusion of a giant wave crashing against a glass building. The installation spans approximately 80 by 23 meters across two sides of the COEX artium facade, the epicenter of K-Pop culture, transforming it into a giant aquarium. The digital wave, accompanied by sound effects, runs for one minute every hour, showcasing remarkable realism. Jun Lee, Business Development Director at d'strict, stated that the goal is to create overwhelming experiences, choosing waves for their beauty and dynamic nature, as well as their ability to evoke comfort in current times.

Key facts

  • Installation by d'strict in Gangnam, Seoul
  • Uses anamorphic illusion to simulate a giant wave
  • Measures about 80 by 23 meters
  • Occupies two sides of the COEX artium facade
  • COEX artium is a K-Pop mecca
  • Wave runs for one minute every hour
  • Includes sound accompaniment
  • Jun Lee is Business Development Director of d'strict

Entities

Artists

  • Jun Lee

Institutions

  • d'strict
  • COEX artium

Locations

  • Seoul
  • Gangnam
  • South Korea

Sources