Giacomo Nicolella Maschietti on Art, Social Media, and the Pomilio Blumm Prize

Giacomo Nicolella Maschietti, an Italian art communicator and TV host, discusses his career trajectory from a philosophy degree to the art world. After graduating in 2005, he started as a gallery assistant, working at several galleries including Galleria Christian Stein, where he catalogued Fausto Melotti's archive. He emphasizes the value of starting in humble positions. He comments on Sotheby's Italia's first online-only auction, noting that internet auctions are the future due to buyer anonymity and tax scrutiny in Italy. He reflects on the Pomilio Blumm Prize, produced by Magnolia, calling it a 'glorious failure' due to a snobbish approach that alienated the public, despite involving names like Michelangelo Pistoletto, Alessandra Mammì, Gianfranco Maraniello, Lorenzo Balbi, and Fabiola Naldi. He hosts a segment on ClassCnbc covering Sotheby's and Christie's auctions. He advises young people to be authentic on social media but cautions that posts are permanent and can impact future opportunities.