Georges Rousse Creates Anamorphic Paintings for Thomas Tait's London Fashion Show
French photographer Georges Rousse produced three large-scale anamorphic paintings as a backdrop for designer Thomas Tait's Spring Summer 2015 collection presentation in London on 15 September 2014. The event took place in a derelict office block on the Strand, where Rousse's site-specific interventions, including painted surfaces and constructed elements, only became fully visible from specific camera angles. Tait, the Montreal-born winner of the inaugural LVMH award in 2014, commissioned Rousse to integrate these optical illusions into his fashion show, marking the artist's first such works in 15 years. Rousse's practice involves creating temporary installations in condemned buildings, captured solely through his camera's viewfinder before destruction. Tait, known for structured garments and geometric motifs, derived the paintings' colors from his completed June collection and arranged for them to remain publicly accessible for months post-show. The presentation was streamed by three major channels, with cameras positioned at optimal viewing points to reveal the intended perspectives.
Key facts
- Georges Rousse created three anamorphic paintings for Thomas Tait's Spring Summer 2015 fashion show
- The presentation occurred on 15 September 2014 in a derelict office block on the Strand in London
- Thomas Tait won the first LVMH award in 2014
- Rousse's paintings were his first in 15 years and remained on public view for months
- The installations were designed to be visible only from specific camera angles
- Rousse's works are typically destroyed after photographing
- Tait's collection was completed in June 2014
- The event was streamed by three major channels
Entities
Artists
- Georges Rousse
- Thomas Tait
Institutions
- LVMH
- Louis Vuitton Moet Hennessy
Locations
- London
- United Kingdom
- Montreal
- Canada
- Strand