Gen Z to Reshape Luxury Fashion Market by 2025

Generation Z will represent 10-15% of the luxury market by 2025, and combined with Millennials, will account for 60% of global luxury consumption. This demographic shift is forcing fashion houses to abandon traditional buzzwords like 'beauty' and 'elegance' in favor of sustainability, ethical production, inclusivity, and animal welfare. Gen Z, the first fully digital generation, prefers online shopping and uses Instagram daily (over 70% vs. 37% average). They also embrace resale and rental markets. Brands like Dior and Louis Vuitton are responding with collaborations: Dior's Jordan 1 Retro High Dior sneakers (8,000 pairs, over $2,000 each) saw 5 million buyers and aftermarket prices up to €12,461 on StockX. Louis Vuitton's Virgil Abloh used Chinese platforms Weibo, Douyin, Tencent, TikTok, and WeChat for his Spring/Summer 2021 show, featuring celebrities Fan Chengcheng and Ouyang Nana, achieving over 100 million views. Kim Jones, now heading Fendi while continuing at Dior Men, exemplifies the new 'idea aggregator' role, collaborating with KAWS, Shawn Stussy, Hajime Sorayama, Daniel Arsham, and Amoako Boafo. LVMH donated to Boafo's foundation to support young African artists. The article argues that fashion weeks in Milan (September 22-28) and Paris (until October 6) remain stuck in outdated rhetoric, while CEOs focus on Gen Z's values.