Gen Z Musicians Forge a New Live-Music Scene Post-Pandemic
A new generation of musicians, visual creatives, and fans is forging a yet-to-be-named music scene defined by raw performance, lyrical honesty, and live instrumentation. Emerging from the COVID-19 pandemic, this movement is fostering community and prioritizing analog experiences. Artists used lockdown to experiment and redefine their sound, with some investing stimulus checks in instruments, like Adam Kenter of Starcleaner Reunion who bought a Juno-106 keyboard. The pandemic also shifted how fans discover music, with TikTok becoming a tastemaker, bypassing labels and giving artists control. Bands like Momma gained traction online, and Natalie Lu (Wisp) went viral. Post-COVID, online communities moved offline, creating thriving local scenes, especially in New York, with venues like NightClub101, TV Eye, Knockdown Center, and Stone Circle. Some artists played in parks or abandoned train tunnels. At Governor's Ball, the scene's influence was evident with performances by Wisp, Radio Free Alice, King Princess, and Geese, who drew a massive crowd. The scene resists AI and automation, emphasizing live human sound. Artists like Fcukers, Model/Actriz, and KatzPascale exemplify this energy. The audience is central, packing clubs and gathering under bridges, shutting off screens to feel the music. As Model/Actriz's Cole Haden says, 'There's always room for you.'
Key facts
- The scene is led by Gen Z and zillennials, emerging during COVID-19 lockdowns.
- Artists used stimulus checks for instruments; Adam Kenter bought a Juno-106.
- TikTok has become a tastemaker, bypassing labels and giving artists control.
- Bands like Momma and Wisp gained traction online during the pandemic.
- New York venues include NightClub101, TV Eye, Knockdown Center, and Stone Circle.
- Governor's Ball featured Wisp, Radio Free Alice, King Princess, and Geese.
- Geese played a homecoming show to a massive crowd at Gov Ball.
- The scene resists AI and automation, emphasizing live human sound.
- Fcukers are on tour with Harry Styles; they played Gov Ball two years ago after School of Rock.
- Model/Actriz's Cole Haden: 'There's always room for you.'
Entities
Artists
- Adam Kenter
- Gigi Giobbi
- Aron Kobayashi Ritch
- Allegra Weingarten
- Etta Friedman
- Jenna Pascale
- Sammi Katzmann
- Rachel Brown
- Neil Torman
- Jo Roman
- Natalie Lu
- Jackson Walker-Lewis
- Shanny Wise
- Cole Haden
- Max Bassin
- Harry Styles
Institutions
- Starcleaner Reunion
- Been Stellar
- Momma
- KatzPascale
- Water From Your Eyes
- Thanks for Coming
- Wisp
- Radio Free Alice
- King Princess
- Geese
- Fcukers
- Model/Actriz
- YHWH Nailgun
- Godcaster
- Chanel Beads
- Prostitute
- Cardinals
- Catcher
- NightClub101
- TV Eye
- Knockdown Center
- Stone Circle
- Governor's Ball
- School of Rock New York
- Bowery Ballroom
Locations
- Greenpoint
- Brooklyn
- East Village
- New York City
- New York
- Dearborn
- Michigan
- Cork
- Ireland
- SoHo
- Chelsea
- Queens
- Ridgewood
- United States