Gen Z Art Storiez: 4 video in cui ragazzi under 25 raccontano l'arte

The Gen Z Art Storiez project, launched by the Peggy Guggenheim Collection in partnership with ARTE.it and backed by Lavazza, which has been their Institutional Patron since 2016, is shaking up traditional art storytelling. Nine young individuals aged 17 to 24 have been tasked with exploring works by Kandinsky, Magritte, Fini, and Boccioni. These participants—Alice C., Alice S., Enrico, Eugenia, Lorenzo, Maia, Marcello, Pietro, and Sofia—are either students or recent graduates who share insights on contemporary issues inspired by the artwork. They’re joined by four guests, including musician Lorenzo Senni and photographers Piero Percoco and Matteo Marchi. The first video featuring Senni discussing art and music with Pietro and Enrico will be released on November 24 across the museum's web and social channels, as well as on www.arte.it and Lavazza's social media.