Gap Pop-Up at Frieze New York with UV-Sensitive Tees
Gap Inc. is set to debut Gap White Space, a temporary pop-up store at Frieze New York, in collaboration with Visionaire and Leong Leong Architecture. The store will offer exclusive t-shirts designed by notable artists, including Alex Katz, Yoko Ono, and Peter Lindbergh, among others. A unique feature of these garments is their use of UV-sensitive inks, which alter colors when exposed to sunlight. Following its New York launch, this innovative initiative will also make an appearance at the Frieze London event scheduled for October.
Key facts
- Gap White Space is a pop-up shop at Frieze New York.
- Collaborators include Visionaire and Leong Leong.
- T-shirts are designed by seven artists and photographers.
- Inks are UV-sensitive and change color in sunlight.
- Same activation will occur at Frieze London in October.
Entities
Artists
- Alex Katz
- Yoko Ono
- Richard Phillips
- Ugo Rondinone
- Peter Lindbergh
- Francois Berthoud
- Roe Ethridge
Institutions
- Gap Inc.
- Visionaire
- Leong Leong
- Frieze New York
- Frieze London
Locations
- New York
- London