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Gap co-founder Doris Fisher dies aged 94

other · 2026-05-05

Doris Fisher, who co-founded Gap Inc., passed away on Saturday at the age of 94. In 1969, she and her husband Don established the first Gap store in San Francisco after Don faced challenges in finding well-fitting jeans. The name of the company was inspired by the concept of the generation gap. Gap has since grown to encompass brands like Banana Republic, Old Navy, and Athleta, with approximately 3,570 locations globally and annual revenues reaching $15 billion. Until 2003, Fisher played a key role as a merchandiser, influencing the brand's aesthetic. Gap's CEO Richard Dickson praised her as a "path-breaking entrepreneur." An advocate for arts and education, her net worth was estimated at $1.7 billion. Don Fisher passed away in 2009, while their three sons continue to engage in business and charitable activities. Although Gap shut down its UK and Ireland stores in 2021, it formed a partnership with Next and reopened three standalone outlets in the UK by late 2024.

Key facts

  • Doris Fisher co-founded Gap with husband Don in 1969.
  • First store opened in San Francisco after Don couldn't find jeans.
  • Doris named the company after the generation gap.
  • Gap now operates about 3,570 stores worldwide.
  • Annual sales are about $15bn.
  • Fisher served as merchandiser until 2003.
  • She died on Saturday, no cause given.
  • Net worth was $1.7bn at time of death.

Entities

Institutions

  • Gap
  • Banana Republic
  • Old Navy
  • Athleta
  • Forbes
  • California Hall of Fame
  • Insight with Passion
  • Next

Locations

  • San Francisco
  • United States
  • UK
  • Ireland

Sources