Galleries Flood Instagram with Biennale Announcements
A growing trend sees galleries using Instagram to announce their participation in the Venice Biennale. In recent weeks, Victoria Miro, Hauser & Wirth, David Zwirner, Pace, MASSIMODECARLO, and 193 Gallery among others have posted floor plans, artworks, and gondola views with captions like "On view in Venice." The posts range from simple dates to elaborate carousels, aiming to capture audience attention ahead of the event. This year, the public jury may be influenced by popular social media engagement.
Key facts
- Galleries are increasingly using Instagram to announce Biennale participation.
- Victoria Miro, Hauser & Wirth, David Zwirner, Pace, MASSIMODECARLO, and 193 Gallery are among those posting.
- Posts include floor plans, artworks, and scenic Venice views.
- Common caption: 'On view in Venice'.
- Some galleries write long captions, others only names and dates.
- The trend has intensified in recent weeks.
- This year's Biennale jury includes the public.
- Social media engagement may influence popular 'supervisors'.
Entities
Institutions
- Victoria Miro
- Hauser & Wirth
- David Zwirner
- Pace Gallery
- MASSIMODECARLO
- 193 Gallery
Locations
- Venice
- Italy
Sources
- Artslife —