Galleria Fonti's 'Vendi Napoli e poi muori' Examines Neapolitan Identity as a Brand

There's an interesting exhibition called 'Vendi Napoli e poi muori' happening at Galleria Fonti in Naples that looks at how 'Neapolitan-ness' is turned into a brand. Curated by Lorenzo Xiques, it features artists like Gianluca Panareo, SAGG Napoli, Sven Sachsalber, Constantin Thun, and Maurizio Esposito. The title plays off Goethe's famous line about Naples, critiquing how the city is depicted in media, inspired by Gennaro Ascione's novel. For instance, Sachsalber’s 'Giallo Napoli' uses yellow oil squares to represent the city. Thun's work is a 2015 postcard titled 'Untitled – ampoule of San Gennaro’s blood,' addressing digital issues. Esposito's photos show the aftermath of a wildfire that affected 3,000 hectares and killed 50 million bees. The exhibition is ongoing.