Galleria dell'Accademia di Firenze Launches Instagram Quiz Series

The Galleria dell'Accademia di Firenze has launched a new Instagram-based initiative titled 'I Quiz di #gafirenze'. Every Friday, on a biweekly basis, the museum posts three quizzes in its Instagram Stories about artworks in its collection, with answers provided later the same day. Director Cecilie Hollberg introduced the official hashtag #gafirenze and announced a monthly photo contest where the best user-submitted image will be shared on the museum's Instagram page. This is not the museum's first digital project: last year it ran 'Ricci ad Arte', a contest inviting users to imitate hairstyles from sculptural busts, and 'Chatta col David', an AI-powered chatbot allowing conversations with Michelangelo's David. The initiative aims to engage younger audiences on social media while promoting the museum's collections.