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Gabriela Schwartz Promoted to Chief Brand Officer at Julien's Auctions

market-auction · 2026-08-13

Gabriela Schwartz has recently ascended to the role of chief brand officer at Julien's Auctions after joining the firm as a consultant in late 2023. With extensive experience in the music sector, she has previously collaborated with notable labels like J Records and Capitol Music Group, participating in promotions for artists including Justin Bieber and Alicia Keys. At Julien's, she emphasizes luxury fashion and corporate alliances, playing a pivotal role in projects such as the Bold Luxury series and the Unstoppable January Celebrity Fashion Auction featuring Bob Mackie designs. Upcoming events will showcase a sneaker collection from Eminem, with profits directed to the Marshall Mathers Foundation.

Key facts

  • Gabriela Schwartz was promoted to chief brand officer at Julien's Auctions.
  • She joined Julien's in late 2023 as a consultant.
  • Her music industry career includes J Records, Island Def Jam Group, and Capitol Music Group.
  • She worked on campaigns for Alicia Keys, Christina Aguilera, Rihanna, Justin Bieber, Lil Baby, Migos, and City Girls.
  • She has focused on luxury and celebrity fashion at Julien's.
  • Projects include the Unstoppable January Celebrity Fashion Auction and the Bold Luxury series.
  • Upcoming auction: over 100 pairs of Eminem's signed sneakers, proceeds to the Marshall Mathers Foundation.
  • Schwartz is originally from Puerto Rico and moved to New York in the late 1980s.

Entities

Artists

  • Gabriela Schwartz
  • Alicia Keys
  • Christina Aguilera
  • Rihanna
  • Justin Bieber
  • Lil Baby
  • Migos
  • City Girls
  • Princess Diana
  • Bob Mackie
  • Gwyneth Paltrow
  • Boy George
  • Eminem
  • Kurt Cobain

Institutions

  • Julien's Auctions
  • J Records
  • Island Def Jam Group
  • Capitol Music Group
  • Marshall Mathers Foundation

Locations

  • New York
  • United States
  • Puerto Rico

Sources