FutureBrand Designs New Identity for SCI Ventures

SCI Ventures, a charitable fund focused on spinal cord injury therapies, has introduced a fresh brand identity and website designed by FutureBrand London. The new branding is intended to build trust among investors and inspire hope in individuals impacted by spinal injuries. With its use of rounded shapes, smooth transitions, and gentle filters, the design symbolizes significant progress. The typography combines serif and sans-serif styles, balancing scientific authority with user-friendliness. The color scheme reflects a sense of innovation and positivity. Grace Potter, Digital Design Director at FutureBrand London, emphasized the need to blend scientific credibility with empathy. Adrien Cohen, the Founding Managing Director at SCI Ventures, praised the outcome for showcasing expertise, teamwork, and practicality.