Future London Academy Revamps Visual Identity for Summer Programmes

Future London Academy has refreshed the visual identity for its London Summer Experiences, a series of 4-day in-person programmes on Branding, UX & Product Design, and Design Thinking & Innovation. The programmes, returning after a long break, are limited to 30 professionals worldwide. The new design, created by the academy's in-house team, features a complex multi-angled shape with a gap, used over images of London and programme activities, to offer a metaphorical window into the city's design and cultural life. Each of the three programmes is distinguished by a classic, energetic colour: red, purple, and blue. Graphic icons inspired by London landmarks, such as the oval shape of the London Eye's cabin, add a cheerful and fun element to the identity.