ARTFEED — Contemporary Art Intelligence

Furry Puppet Studio Builds Custom Puppets for TV and Ads

other · 2026-06-01

Furry Puppet Studio, located at 636 Broadway in Manhattan, specializes in crafting bespoke puppets using foam, fleece, and fabric for various media, including TV commercials and music videos. Each puppet begins with a foam-core structure, to which layers of fleece, rubber skin, or woven fabric are added, tailored to the character's requirements. Notable creations include a rubber octopus with moving mechanical eyes and a life-sized talking refrigerator featuring hinged eyelids. For Apple Japan's iPhone campaign, the studio created realistic puppets resembling Japanese individuals. The "WTF" video by Missy Elliott featured string marionettes that closely mirrored Pharrell Williams and Missy Elliott. Their diverse portfolio encompasses hand puppets, mascot costumes, marionettes, and animatronic effects. Behind-the-scenes photos highlight the transformation from basic foam armature to polished character, showcasing the unique engineering that sets their custom designs apart from standard rental props.

Key facts

  • Furry Puppet Studio hand-builds custom puppets in New York.
  • Materials include foam, fleece, rubber skin, and woven fabric.
  • Productions include TV commercials, music videos, and advertising campaigns.
  • Created photo-realistic lookalike puppets for Apple Japan's iPhone campaign.
  • Built string marionettes of Pharrell Williams and Missy Elliott for the 'WTF' video.
  • Portfolio includes hand puppets, mascot costumes, marionettes, and animatronic effects.
  • All fabrication occurs in-house at 636 Broadway in Manhattan.
  • Custom designs are built for camera, not rental.

Entities

Artists

  • Missy Elliott
  • Pharrell Williams

Institutions

  • Furry Puppet Studio
  • Apple Japan

Locations

  • New York
  • Manhattan
  • 636 Broadway

Sources