Fuorisalone Digital Launches as New Design Week District
Studiolabo introduced the Fuorisalone Digital platform on fuorisalone.it from June 15 to 21, 2020, as a substitute for the canceled Salone del Mobile. This initiative aspires to establish a lasting digital hub for design weeks, engaging over 300 designers and firms, such as Isola Design District and Nilufar gallery. New features include Fuorisalone TV and Fuorisalone Meets, with specialized channels for audiences in China and Japan. Promoters Cristian Confalonieri and Paolo Casati highlight the role of digital as a supplement to in-person events. The main audience is expected to be professionals, while Fuorisalone TV aims at a wider public. The platform will extend beyond June 21, with selected content like LAPIS tutorials and WORTH project videos, and a partnership with an e-commerce site in progress.
Key facts
- Fuorisalone Digital launched June 15-21, 2020
- Promoted by Studiolabo
- Hosted on fuorisalone.it
- Replaces canceled Salone del Mobile
- Over 300 designers and companies involved
- Includes Fuorisalone TV and Fuorisalone Meets
- Dedicated channels for China and Japan
- Cristian Confalonieri and Paolo Casati are promoters
- Partners: Isola Design District, Belgium Is Design, Tortona Rocks, Brera Design District, Nilufar
- Expected audience: primarily professionals
- Content: LAPIS tutorials, WORTH project, H-Farm Design Digest and Paperleaves
- E-commerce integration for product sales
- Dezeen became media partner after reconciliation
- Platform continues beyond June 21 with Brera Design Days
Entities
Artists
- Cristian Confalonieri
- Paolo Casati
Institutions
- Studiolabo
- Isola Design District
- Belgium Is Design
- Tortona Rocks
- Brera Design District
- Nilufar
- Dezeen
- H-Farm
- SUPER Scuola Superiore D’Arte Applicata
- Worth Partnership Project
- Artribune
Locations
- Milan
- Italy
- China
- Japan