Fuorisalone 2026 Draws Over 500,000 Visitors, Generates €255 Million
The 2026 Fuorisalone, an integral part of Milan Design Week, drew in more than 500,000 attendees and showcased 1,300 events. Fuorisalone.it cataloged over 1,100 activities, with the Brera Design District hosting 320 of them. Prominent districts included Tortona, 5VIE, Isola, Porta Venezia, and Durini, as well as platforms like Alcova and MoscaPartners Variations. The event generated an economic impact of €255 million, reflecting a 14.7% rise from 2025. Digital interactions saw 820,000 unique users on Fuorisalone.it, with 320,000 visiting between April 20–26. The Fuorisalone Passport, utilizing 5G Standalone technology, had 104,000 users. The theme "Essere Progetto" emphasized creative processes. The fifth Fuorisalone Award honored six projects, with the public prize awarded to Škoda Auto's "Ooooh, that’s EpiQ!>" for its immersive design.
Key facts
- Fuorisalone 2026 attracted over 500,000 visitors.
- Over 1,300 events took place across Milan.
- Brera Design District hosted 320 events.
- Economic impact was €255 million, up 14.7% from 2025.
- Fuorisalone.it had 820,000 unique users since January 2026.
- First public event in Italy to use 5G Standalone technology.
- 104,000 users registered for Fuorisalone Passport.
- Public prize winner: 'Ooooh, that’s EpiQ!>' by Škoda Auto.
Entities
Institutions
- Fuorisalone
- Milan Design Week
- Brera Design District
- Tortona
- 5VIE
- Isola
- Porta Venezia
- Durini
- Alcova
- MoscaPartners Variations
- Convey
- Centro Studi di Confcommercio Milano Lodi Monza Brianza
- iliad
- Fuorisalone Passport
- Škoda Auto
- Glocal Design Magazine
- Fuorisalone Award
Locations
- Milan
- Italy
- China
- Germany
- United States
- Switzerland
- Spain
- Japan