Fujifilm Launches 2026 Instax Capture the Joy Tour Across US

Fujifilm North America Corporation has unveiled the 2026 Instax Capture the Joy Tour, an immersive nationwide event commencing on May 22 in Asbury Park, New Jersey, and continuing until September. This tour will showcase a large Instax-themed dome featuring interactive exhibits, live demonstrations, and photo opportunities at various parks, festivals, concerts, and public venues across the country. Attendees can explore Instax instant cameras and smartphone printers, personalize film, and produce prints. Key stops include Asbury Park (May 22–25), Boston’s Seaport Courtyard (May 29–31), Bryant Park in New York City (June 9), and Milwaukee's Summerfest (June 18–20 and June 25–27). Additional locations will be revealed later. For those unable to attend, a sweepstakes will offer an Instax mini 13 camera prize package. Ashley Reeder Morgan, vice president of Consumer Products, highlighted the tour's emphasis on self-expression and interactive experiences. This initiative demonstrates Fujifilm's commitment to the expanding Instax ecosystem, which now includes smartphone printers, hybrid models, and lifestyle photography aimed at younger demographics.