Fugitiva .co Designs Tactile Branding for Santo Domingo Hotel

Fugitiva .co has introduced a branding initiative for Hotel Rigen Fugitiva, revitalizing a historic colonial mansion located in Santo Domingo. The design emphasizes a tactile quality, incorporating organic textures and orderly grids that reflect the surrounding environment. A palette of rich earthy hues, including terracotta and warm beige, provides contrast, while the use of negative space strengthens the brand’s identity. The typographic approach features three font families: Francesco, Schneidler Initials, and Metric, utilized on business cards and custom room numbers. This branding pays tribute to the sixteenth-century mansion through geometric simplicity, steering clear of generic designs to forge a cohesive visual identity. The project showcases the relationship between design, structure, and narrative, highlighting the importance of historical preservation in contemporary branding.