Frutta Gallery in Rome Transforms into Ortica, a Hybrid Temporary Shop, Bar, and Exhibition Space
Frutta Gallery in Rome will debut Ortica on March 17, 2018, at Via dei Salumi 53 in the Trastevere district. This innovative venue will feature a pop-up store, a bar, and an exhibition space for artists. Building on a previous holiday initiative, Ortica connects commerce with art, showcasing works by notable artists including Jacopo Miliani and Ditte Gantriis. Attendees can enjoy unique northern European flora while sipping artisan coffee and pastries. Additionally, the venue will offer workshops focused on botany and coffee, along with a special live drawing and tarot session led by Miliani in May. Clelia Cilantonio highlights the exploration of transient art in a retail context.
Key facts
- Ortica opens March 17, 2018 at Via dei Salumi 53, Trastevere, Rome.
- It is a temporary store, bar, and exhibition space by Frutta Gallery.
- Follows the HO HO HO project curated by Alek O., Gabriele De Santis, Santo Tolone, and Spring.
- Features works by Santo Tolone, Alek O., Gabriele De Santis, Ditte Gantriis, Isabell Heimerdinger, Laurek Keeley, Jacopo Miliani, Alessandro Vizzini, Spring, Gundam Air, and others.
- Offers a weekly rotating selection of rare plants from northern European cultivators.
- Serves specialty coffee from Scottish roaster Artisan Roast, with pastries from Casa Manfredi and milk from Bottega Merenda.
- Includes a custom Ortica-branded coffee blend.
- Plans workshops, talks on botany and coffee, and a live drawing event by Jacopo Miliani in May with tarot readings.
Entities
Artists
- Alek O.
- Gabriele De Santis
- Santo Tolone
- Spring
- Ditte Gantriis
- Isabell Heimerdinger
- Laurek Keeley
- Jacopo Miliani
- Alessandro Vizzini
- Gundam Air
Institutions
- Frutta Gallery
- Artisan Roast
- Casa Manfredi
- Bottega Merenda
- Artribune
Locations
- Rome
- Italy
- Trastevere
- Via dei Salumi 53
- Scotland