Frieze signs strategic partnership with talent agency WME-IMG
Frieze Art Fair has announced a strategic partnership with William Morris Endeavor-IMG (WME-IMG), a major talent agency representing athletes like Novak Djokovic, Maria Sharapova, Venus Williams, and Lindsey Vonn, as well as events like the Rugby World Cup and model Karlie Kloss. The collaboration will begin with the fifth edition of Frieze New York on Randall's Island in early May. The agency will work to expand services to Frieze's clients through events, media, and technology. Founders Amanda Sharp and Matthew Slotover stated the partnership will help increase value for the galleries they work with. This marks the first such venture for both parties: WME-IMG's first foray into the art world, and Frieze's first project outside its immediate art environment. Founded in 2003, Frieze has been a top-tier art fair globally, building on the success of the art magazine launched in 1991.
Key facts
- Frieze Art Fair signed a strategic partnership with talent agency William Morris Endeavor-IMG (WME-IMG).
- The partnership begins with the fifth edition of Frieze New York on Randall's Island in early May.
- WME-IMG represents athletes Novak Djokovic, Maria Sharapova, Venus Williams, Lindsey Vonn, model Karlie Kloss, and events like the Rugby World Cup.
- The agency will expand services to Frieze's clients through events, media, and technology.
- Founders Amanda Sharp and Matthew Slotover said the partnership will increase value for galleries.
- This is the first art-world venture for WME-IMG and the first non-art project for Frieze.
- Frieze was founded in 2003 and is based on the art magazine launched in 1991.
- The details of the agreement have not been disclosed.
Entities
Artists
- Amanda Sharp
- Matthew Slotover
Institutions
- Frieze Art Fair
- William Morris Endeavor-IMG
- Frieze New York
Locations
- Randall's Island
- New York
- London