Frieze Seoul to Relocate to Zaha Hadid-Designed Dongdaemun Design Plaza in 2027

Frieze Seoul, the international art fair, will move to the Dongdaemun Design Plaza (DDP) for its sixth edition in 2027, as its current venue, Coex, undergoes redevelopment. The DDP, designed by the late architect Zaha Hadid, is a landmark of contemporary architecture in Seoul. The relocation was announced by Frieze organizers, who cited the need for a new space due to the redevelopment plans for Coex. The move is expected to provide a more iconic and architecturally significant setting for the fair, which has become a key event in the Asian art market since its inception in 2022. The DDP, which opened in 2014, is known for its futuristic design and has hosted numerous cultural events. The fair's sixth edition is scheduled for 2027, and the organizers have expressed enthusiasm about the new venue, which they believe will enhance the visitor experience and further solidify Seoul's position as a major art hub. The announcement was made in the context of ongoing developments in the global art fair circuit, with Frieze Seoul having quickly established itself as a significant player alongside other major fairs in Asia.