Frieze Seoul to Move to Zaha Hadid–Designed DDP in 2027

Frieze Seoul, the Korean edition of the international art fair, will relocate to the Dongdaemun Design Plaza (DDP) in 2027. The venue, designed by the late architect Zaha Hadid, is a landmark of contemporary architecture in Seoul. The move is part of Frieze's strategy to strengthen its presence in the Asian art market. The fair has been held at the COEX convention center since its launch in 2022. The shift to the DDP, which is located in the historic Dongdaemun area, is expected to offer a more distinctive and architecturally significant setting. The announcement was made by Frieze officials, who cited the DDP's iconic status and its suitability for large-scale art presentations. The move is seen as a major commitment to the Seoul art scene, which has grown rapidly in recent years. The DDP, which opened in 2014, has become a cultural hub, hosting exhibitions, fashion shows, and other events. The fair's relocation is anticipated to attract more international galleries and collectors to Seoul. The exact dates for the 2027 edition have not yet been announced, but the fair is typically held in September. This decision follows a trend of major art fairs expanding into Asia, reflecting the region's increasing importance in the global art market.