Frieze London and Masters to Coexist Under One Roof in Pandemic Year
After canceling its New York edition, Frieze is proceeding with Frieze London and Frieze Masters in London from October 8 to 11, 2020, despite pandemic uncertainty. Organizers are exploring merging both fairs into a single venue on the south side of Regent's Park, the usual home of Frieze London. New safety measures include thermal scanners, digital passes, redesigned public areas, and timed entry prioritizing VIPs invited by exhibitors. In case of cancellation, Frieze will fully refund exhibitors' stand fees. The Frieze Week events across London will also continue as planned.
Key facts
- Frieze London and Frieze Masters will take place from October 8 to 11, 2020, in London.
- The fairs may be held together on the south side of Regent's Park.
- New safety measures include thermal scanners, digital passes, and timed entry.
- Frieze will prioritize VIP visitors invited by exhibitors to control crowds.
- Exhibitors will receive 100% refunds if the event is canceled.
- Frieze Week events across London will still occur.
- Victoria Siddall is global director of Frieze.
- Nathan Clements-Gillespie is artistic director and Romilly Stebbings is deputy director.
Entities
Institutions
- Frieze
- Frieze London
- Frieze Masters
- The Art Newspaper
- Artribune
Locations
- London
- United Kingdom
- Regent's Park
- New York
- United States