ARTFEED — Contemporary Art Intelligence

Frieze London 2021: Focus Section Shines, Art Publishing Fades

festival-fair · 2026-04-27

Frieze London 2021 opened with a pre-pandemic vibe, attracting a high-quality crowd despite ongoing health protocols. Major galleries like David Zwirner, Thaddaeus Ropac, and Hauser & Wirth presented cautious, commercial booths, while fireworks were left to Frieze Masters across Regent's Park. The Focus section, dedicated to emerging galleries and independent projects, stood out with high-level presentations, notably from Austrian galleries. A notable trend was the near disappearance of art publishing stands, with only four or five magazine booths present. The fair featured recommended booths including Carl Freedman, Eigen+Art, Timothy Taylor, James Cohan, Lorcan O'Neill, The Modern Institute, Gagosian, Sadie Coles HQ, and Tanja Wagner.

Key facts

  • Frieze London 2021 occurred alongside Frieze Masters in Regent's Park.
  • David Zwirner sold all works in a cabinet of new pieces by Michael Borremans on the first day.
  • The Focus section was noted for its high quality, especially from Austrian galleries.
  • Art publishing stands were reduced to four or five at the fair.
  • Nine recommended booths included Carl Freedman, Eigen+Art, Timothy Taylor, James Cohan, Lorcan O'Neill, The Modern Institute, Gagosian, Sadie Coles HQ, and Tanja Wagner.
  • Masks were optional in the UK, with only Italian attendees strictly following rules.
  • Entry checks and green passes were efficiently managed with few queues.
  • The fair had a good flow of visitors but not the crowds of pre-pandemic times.

Entities

Artists

  • Michael Borremans

Institutions

  • David Zwirner
  • Thaddaeus Ropac
  • Hauser & Wirth
  • Carl Freedman
  • Eigen+Art
  • Timothy Taylor
  • James Cohan
  • Lorcan O'Neill
  • The Modern Institute
  • Gagosian
  • Sadie Coles HQ
  • Tanja Wagner
  • Artribune

Locations

  • London
  • United Kingdom
  • Regent's Park

Sources