Frieze Eyes Los Angeles Expansion Amid Rumors of 2019 Launch
According to Art Agency, the Frieze Art Fair is set to debut an event in Los Angeles in January 2019. A representative from Frieze did not provide detailed information, mentioning they are "exploring new ideas." Speculation grew after Frieze executives participated in the Art Los Angeles Contemporary fair, held from January 25-28, 2018. This initiative follows Frieze's collaboration with William Morris Endeavor-IMG in 2016. The Los Angeles market has proven difficult for art fairs, with several, such as Art Platform Los Angeles and FIAC LA, not succeeding. Currently, Art Los Angeles Contemporary remains, albeit as a minor player. Frieze originated as a magazine in 1991 and hosted its inaugural fair in London in 2003, seeking new American venues to rejuvenate its brand.
Key facts
- Frieze is reportedly planning a Los Angeles event in January 2019.
- The rumor was first reported by Art Agency.
- Frieze executives were seen at Art Los Angeles Contemporary (Jan 25-28, 2018).
- Frieze partnered with William Morris Endeavor-IMG in 2016.
- WME-IMG is based in Beverly Hills, California.
- Several LA art fairs have failed: Art Platform LA, Paris Photo LA, FIAC LA, Paramount Ranch.
- Frieze was founded as a magazine in 1991 by Amanda Sharp, Matthew Slotover, and Tom Gidley.
- Frieze New York has suffered declining attendance due to competition and location.
Entities
Artists
- Amanda Sharp
- Matthew Slotover
- Tom Gidley
- Mariacristina Ferraioli
Institutions
- Frieze Art Fair
- Art Agency
- William Morris Endeavor-IMG
- Art Los Angeles Contemporary
- Art Platform Los Angeles
- Paris Photo Los Angeles
- FIAC LA
- Paramount Ranch
- Frieze Tate
- Armory Show
- Art Basel Miami Beach
- Frieze Masters
- Frieze Academy
- Artribune
Locations
- Los Angeles
- California
- Beverly Hills
- London
- The Regent's Park
- New York
- Randall's Island
- San Francisco
- Miami Beach
- Tokyo
- Berlin
- Venice
- Roma