ARTFEED — Contemporary Art Intelligence

Frieze Art Fair expands to Los Angeles with inaugural edition at Paramount Pictures Studios

festival-fair · 2026-04-20

Frieze Art Fair will debut in Los Angeles from 14–17 February 2019, joining its existing fairs in London and New York. The event will take place at Paramount Pictures Studios, a historic Hollywood site, where architect Kulapat Yantrasast of wHY studio will create a temporary structure. Victoria Siddall, Frieze Art Fair’s director, highlighted Los Angeles's vibrant cultural landscape and the involvement of partner Endeavor, a Hollywood sports and entertainment agency that acquired significant stakes in Frieze in 2016. Bettina Korek has been named executive director for the fair, collaborating with Siddall; Korek is known as a writer and founder of For Your Art, an organization that supports artist projects and new patronage models. The fair will feature 60 galleries and include a program of site-specific artist projects and films curated by Hammer Museum adjunct curator Ali Subotnick.

Key facts

  • Frieze Art Fair launches a new fair in Los Angeles
  • First edition runs 14–17 February 2019
  • Held at Paramount Pictures Studios in Hollywood
  • Architect Kulapat Yantrasast from wHY studio designs temporary structure
  • Victoria Siddall is Frieze Art Fair director
  • Decision factors include Los Angeles's thriving cultural scene and partner Endeavor
  • Bettina Korek appointed as executive director
  • Fair includes 60 galleries and program curated by Ali Subotnick

Entities

Artists

  • Kulapat Yantrasast
  • Victoria Siddall
  • Bettina Korek
  • Ali Subotnick

Institutions

  • Frieze Art Fair
  • Paramount Pictures Studios
  • wHY studio
  • Endeavor
  • WME | IM
  • For Your Art
  • Hammer Museum

Locations

  • Los Angeles
  • United States
  • London
  • United Kingdom
  • New York
  • Hollywood

Sources