French's Launches Green Mustard for Minions Movie Tie-In
French's is releasing a limited-edition green mustard, Goomi's Green Mustard, in collaboration with the new Minions movie. The product gets its color from spirulina, a natural blue-green algae, rather than artificial dyes. It will be available at select retailers starting June 1. The move is a marketing tie-in with the film 'Minions: The Rise of Gru' and aims to capitalize on the popularity of the franchise. The mustard is part of a trend of brands using natural ingredients for coloring. French's is owned by McCormick & Company.
Key facts
- French's is releasing Goomi's Green Mustard.
- The mustard is green due to spirulina.
- It is a tie-in with the new Minions movie.
- Available at select retailers from June 1.
- French's is owned by McCormick & Company.
- The product is limited-edition.
- Spirulina is a natural blue-green algae.
- The movie is 'Minions: The Rise of Gru'.
Entities
Institutions
- French's
- McCormick & Company
Sources
- Quartz —