Freddie Yauner's Mirror Mask Goes Viral, Crowdfunding Planned

Freddie Yauner, a British designer and artist, has gained significant attention with his project called 'What I'm Looking At.' It features a distinctive Mirror Mask made from polished stainless steel that allows the wearer’s face to reflect their surroundings. His videos, where he walks through diverse settings like farms, forests, and cities, have garnered over 10 million views, inspiring others to produce similar content. The mask is considered an 'anti-selfie' since it shifts focus from the person to their environment. A crowdfunding campaign is about to kick off for an initial batch of 500 masks, with a waitlist currently available. Pre-orders can be made on Yauner's website, with shipping options for the UK, U.S., Canada, Australia, and the EU. Moreover, he intends to collaborate with various artists and cultural figures to expand the project's narrative.