Franco Noero on the future of galleries: community and resilience

In an interview with Artribune, gallerist Franco Noero, who runs two spaces in Turin (Piazza Carignano and via Mottalciata), discusses the challenges facing the art market during the pandemic. He describes the current situation as a pause in a concert, with economic risks and uncertainty about when normal operations will resume. Noero emphasizes the need for community and dialogue with government institutions. He reports limited success with remote sales and has engaged artists on Instagram with a flower photography project. He accelerated the renovation of his website and plans to add a viewing room but believes physical galleries remain central. He participated in Art Geneve and Frieze Los Angeles before the shutdown but is skeptical about fall fairs, viewing digital fairs as necessary experiments that cannot replace physical interaction. He calls for public-private collaboration and stresses that the art system has already changed, requiring collective effort.