Francesco Vezzoli Launches 'Love Stories' on Fondazione Prada's Instagram
On May 11, 2020, Francesco Vezzoli presented 'Love Stories – A Sentimental Survey', a 24-hour interactive project on Fondazione Prada's Instagram account. The work uses 10-second video flashes to pose questions about love and sentiment, inviting audience participation. Vezzoli describes it as an experimental use of Instagram, moving beyond conventional museum social media posts. The project condenses narratives into brief clips, with Verdi's melodramas as a universal soundtrack. Vezzoli aims to gauge contemporary emotional and cultural literacy, noting that the collected responses will constitute the artwork itself. He draws parallels to his earlier 24-hour project 'Museo delle 24 Ore' on Facebook. The initiative reflects on how digitalization has changed human interaction and consumption, and challenges the art world to engage with new media more creatively.
Key facts
- Francesco Vezzoli launched 'Love Stories' on Fondazione Prada's Instagram on May 11, 2020.
- The project is a 24-hour interactive survey on sentiments.
- It uses 10-second video flashes that pose questions and invite responses.
- Vezzoli considers the audience's reactions as the actual artwork.
- The soundtrack features Giuseppe Verdi's melodramas.
- Vezzoli criticizes museums for merely posting exhibition photos without interactive engagement.
- The project parallels Vezzoli's earlier 'Museo delle 24 Ore' on Facebook.
- Vezzoli emphasizes understanding contemporary digital language to be part of culture.
Entities
Artists
- Francesco Vezzoli
Institutions
- Fondazione Prada
- MOMA
Locations
- Italy
- Brescia
- Silicon Valley