Francesco Imperato's short film 'This is Racism' goes viral with 2 million views in three days

Francesco Imperato's short film 'This is Racism' has amassed nearly 2 million views in three days on Facebook, sparking widespread debate. The film features actor Andrea Pennacchi, performing a monologue written by Marco Giacosa, in which a Veneto-born Lega Nord supporter delivers a provocative, ironic critique of racism and internal Italian prejudice against Southern Italians (terroni). The monologue explores how former Southern migrants to the North now align with anti-immigrant rhetoric targeting new arrivals. Imperato, working with production company Golem Hub, adapted Giacosa's text into Veneto dialect. The film is part of the 'This is Racism' collective aimed at raising awareness. Imperato stated the goal was to create a character archetype that insults first, then reasons, exposing hypocrisy. The viral success highlights the power of creative communication against populist propaganda.