Francesco Casoli on Art, Uncertainty, and Business Innovation
Francesco Casoli, President of Elica and founder of the Fondazione Ermanno Casoli, discusses how art helps manage uncertainty in business. In an interview for Spazio Taverna's new column 'Vision of Futuro,' he argues that uncertainty is a constant in entrepreneurship and that art fosters creativity and innovation. Casoli highlights the Ermanno Casoli International Prize for Contemporary Art, which brings artists into company workshops, leading to increased patent filings. He advises young entrepreneurs to embrace risk and leverage modern finance and communication tools. The interview is part of a series exploring complexity and sustainability through the lens of leaders in social, scientific, economic, and cultural fields.
Key facts
- Francesco Casoli is President of Elica and founder of Fondazione Ermanno Casoli.
- The interview is the first in Spazio Taverna's new column 'Vision of Futuro'.
- Casoli states that uncertainty is a constant in business and can be an opportunity for creativity.
- The Ermanno Casoli Prize brings artists into company workshops to help employees manage the unknown.
- A Bocconi University study found that patent filings increase after the prize workshops.
- Casoli advises young entrepreneurs to spend two years trying to start a business, as it builds valuable skills.
- The 2024 Ermanno Casoli Prize will feature a national street artist working inside one of the group's factories.
- Casoli believes art should be shared with employees in the workplace, not kept private.
Entities
Artists
- Francesco Casoli
- Ermanno Casoli
- Marco Bassan
Institutions
- Elica
- Fondazione Ermanno Casoli
- Spazio Taverna
- Bocconi University
- Assindustria Ancona
- AIDAF
- Fileni Alimentare S.p.a.
- Artribune
Locations
- Italy
- Ancona
- Milan
- Fabriano