Framepool's Earth Porn ad plays on double entendre for Earth Day
Framepool, the world's largest stock footage company, launched a provocative advertising campaign titled Earth Porn for Earth Day 2016. Created by agency McKinney, the video exploits the double meaning of "deep throat" to promote its library of high-definition geographic footage. A seductive male voiceover describes landscapes like canyons, geysers, and lakes with phrases such as "so hot" and "let me get in there," set to a 1970s exploitation-style soundtrack by Beacon Street. The tagline "When it comes to Earth, every emission counts" coincides with a volcanic eruption. The campaign taps into the ecological trend and the April 22 Earth Day celebration.
Key facts
- Framepool is the world's largest stock footage company
- Campaign created by advertising agency McKinney
- Video titled Earth Porn
- Released for Earth Day on April 22, 2016
- Soundtrack by Beacon Street in 1970s exploitation style
- Tagline: 'When it comes to Earth, every emission counts'
- Video features canyons, geysers, caves, waterfalls, lakes
- Campaign plays on linguistic ambiguity of 'deep throat'
Entities
Artists
- Federica Polidoro
Institutions
- Framepool
- McKinney
- Beacon Street
- Artribune
Locations
- Arizona
- United States