Foscarini's Social Media Cloud Wins Best Stand at Stockholm Furniture Fair

At the Stockholm Furniture Fair, Foscarini's stand designed by Ferruccio Laviani won the Best Stand – Editor's Choice Award, with a jury including Marcus Fairs (Dezeen), Adeline Seidel (Stylepark), and Walter Bettens (Damn Magazine). The stand featured colorful 'talking clouds' with hashtags that visitors could associate with lamps and share on social media (Facebook, Pinterest, Twitter, Instagram), creating a viral loop. Foscarini also launched the iFoscarini app in 2016, allowing users to customize their home by photographing a room and placing Foscarini products virtually. The company has a Pinterest profile dedicated to its advertising campaigns and collaborated with photographer Gianluca Vassallo for the TwiceLight NY project, reinterpreting the Twiggy lamp. The article was published on Artribune Magazine #30 by Flavia Chiavaroli.