Foresti Design Creates Bora Brasil Brand Identity for Skala and Lola From Rio Merger
Foresti Design recently unveiled the branding for Bora Brasil, a newly formed parent company from the merger of Skala and Lola From Rio, two established haircare brands in Brazil. Operating in 82 nations, Bora Brasil boasts an annual revenue close to R$ 2 billion. The name, translating to "Let's go, Brazil," reflects its cultural significance and international appeal. The visual identity features earthy colors, avoiding traditional flag hues, highlighting greens, terracotta, and yellows among others. Its logo uniquely combines a bold serif typeface for "Bora" and a geometric sans serif for "BRASIL," complete with a creative exclamation mark.
Key facts
- Foresti Design created the Bora Brasil brand identity.
- Bora Brasil is the holding company for Skala and Lola From Rio.
- The merger combined two of Brazil's haircare giants.
- Combined revenue nears R$ 2 billion.
- Operations span 82 countries.
- The name translates to 'Let's go, Brazil'.
- The visual palette avoids literal flag colors.
- The wordmark integrates an exclamation point into the capital B.
Entities
Institutions
- Foresti Design
- Skala
- Lola From Rio
- Bora Brasil
- Behance
Locations
- Brazil