Ford opens $30,000 electric pickup lab as EV losses mount
Ford has opened its Long Beach development center, referred to internally as 'skunkworks,' to the media as it aims for a 2027 release of an economical electric pickup truck, expected to be priced near $30,000. This new model is intended to compete with Chinese electric vehicles. This news arrives amidst ongoing financial losses reported by Ford's electric vehicle division.
Key facts
- Ford opened its Long Beach development center to press.
- The facility is referred to as a 'skunkworks' lab.
- Ford aims to launch an affordable electric pickup by 2027.
- The target price for the electric pickup is around $30,000.
- The vehicle is built to compete with Chinese electric vehicles.
- Ford's EV division is experiencing increasing losses.
Entities
Institutions
- Ford
Locations
- Long Beach
- United States
Sources
- Quartz —