Ford Fathom Electric Pickup Truck Starts at $28,350
On Thursday, Ford Motor Company revealed that it will name its forthcoming midsize electric pickup truck the Fathom. The base model featuring a standard-range battery will start at $28,350, and when including delivery and destination fees of $1,595, the total comes to $29,945. This announcement was shared through Ford's official platforms, referencing the stock symbol $F. By introducing the Fathom, Ford aims to offer a competitively priced option in the expanding electric truck market, appealing to buyers looking for an economical electric vehicle. Although full specifications and a release date have yet to be disclosed, the pricing strategy indicates an effort to outpace competitors in the midsize electric truck arena.
Key facts
- Ford announced the name Fathom for its new midsize electric pickup truck.
- The starting price is $28,350 for the standard-range battery version.
- Destination and delivery charges are $1,595, making the total $29,945.
- The announcement was made on Thursday.
- Ford's ticker symbol is $F.
- The truck is positioned as an affordable electric option.
- No launch date or full specifications have been released.
Entities
Institutions
- Ford Motor Company
Sources
- Quartz —