Ford Bronco Campaign by Michael Hanisch and Recom Farmhouse
A striking poster campaign for the Ford Bronco merges photography with CGI. Vast desert vistas were photographed by Michael Hanisch to craft a dynamic off-road environment, highlighting the heat and dust of rugged trails. CGI was utilized to seamlessly incorporate vehicles, employing high-resolution plates taken with specially designed equipment for enhanced realism. The post-production process was managed by Recom Farmhouse NYC, featuring CGI artists Robert Russ and Luke Burke, alongside post artists Robert Russ, Andrew Coleman, Steven Orts, and Jong Yoo.
Key facts
- Campaign for Ford Bronco
- Photography by Michael Hanisch
- CGI and post-production by Recom Farmhouse NYC
- CGI artists: Robert Russ, Luke Burke
- Post artists: Robert Russ, Andrew Coleman, Steven Orts, Jong Yoo
- Desert landscapes photographed
- Custom-built equipment used for high-resolution plates
- High-impact poster campaign
Entities
Artists
- Michael Hanisch
- Robert Russ
- Luke Burke
- Andrew Coleman
- Steven Orts
- Jong Yoo
Institutions
- Recom Farmhouse NYC
- Ford