Fondazione Rovati's gentle museum model prioritizes visitor well-being

Key facts

• Fondazione Luigi Rovati in Milan opened over a year ago.
• Director Monica Loffredo describes the museum as a 'gentle museum' where care is perceived by all.
• The foundation's ethical code includes eight points: knowledge, expansion, inclusion, creation, space, aesthetics, relationship, social utility.
• Social utility is seen as a way to highlight art and culture's value for health and well-being.
• The museum collaborates with L'abilità Onlus and Fondazione De Agostini for the 'Museo per tutti' project.
• An 'Easy to Read' guide is available for visitors with intellectual disabilities.
• Video insights in Italian Sign Language (LIS) are being created with Ente Nazionale Sordi.
• Tactile supports for visually impaired visitors are being developed with Istituto Ciechi di Milano.
• Cooperativa la Meridiana di Monza is helping design paths for people with dementia and Alzheimer's.
• Since September, cultural mediators have been present on exhibition floors.
• Two educational kits for children: 'Il principe guerriero' and 'Bestiario'.
• Over 25 free public talks have been organized, available on-demand on YouTube.
• The museum participates in the 'Domenica al museo' initiative by the Ministry of Culture.