Fondazione Pirelli's Identity Captured in Seven-Minute Film
Founded in 2008 by the Pirelli Group and its family, Fondazione Pirelli has unveiled a short film titled "Noi siamo," aimed at highlighting its commitment to heritage preservation and the promotion of entrepreneurial values. Directed by Mattia Colombo and Davide Fois, this seven-minute documentary, created by Muse Factory of Projects, employs a circular beam of light to illustrate the fusion of artistic and scientific innovation. Featured locations include the Piccolo Teatro Grassi in Milan, Anselm Kiefer's installation at Pirelli HangarBicocca, as well as the company’s R&D labs and Historical Archive. The film is set to debut at the Festival Visioni dal Mondo-Milano on September 14, 2023, at 5:45 PM at Teatro Litta in Milan.
Key facts
- Fondazione Pirelli was founded in 2008 by the Pirelli Group and family.
- The short film 'Noi siamo' is seven minutes long.
- The film is produced by Muse Factory of Projects and curated by Francesca Molteni.
- Mattia Colombo and Davide Fois wrote and directed the film.
- The film is inspired by Bertolt Brecht's 'Life of Galileo'.
- The film features locations including Piccolo Teatro Grassi, Pirelli HangarBicocca, and the company's R&D labs and Historical Archive.
- The Historical Archive holds over 4 kilometers of documents.
- The film premieres on September 14, 2023, at Teatro Litta in Milan as part of Festival Visioni dal Mondo-Milano.
Entities
Artists
- Anselm Kiefer
- Bertolt Brecht
- Mattia Colombo
- Davide Fois
- Francesca Molteni
- Antonio Calabrò
- Giovanni Battista Pirelli
Institutions
- Fondazione Pirelli
- Pirelli Group
- Muse Factory of Projects
- Pirelli HangarBicocca
- Piccolo Teatro Grassi
- Teatro Litta
- Festival Visioni dal Mondo-Milano
- Artribune
Locations
- Milan
- Italy