Fondazione Fiera Milano signs cultural protocol with Milan institutions

Fondazione Fiera Milano has established a two-year agreement with prominent cultural organizations in Milan to enhance the connection between the fair system and the city's artistic assets. This initiative follows the Tavolo della Cultura, initiated in October 2024, and seeks to improve Milan's global competitiveness. A steering committee will oversee efforts, which include a new digital platform that consolidates festivals, exhibitions, conferences, and educational initiatives, along with an information point at the Rho fairgrounds. Key signatories encompass Regione Lombardia, ADI Design Museum, and Teatro alla Scala, among others. President Giovanni Bozzetti noted that Milan attracts over 4.5 million business visitors yearly for fairs, aiming to broaden their engagement with theaters and museums. This effort is part of the Alleanza per il Made in Italy and will be evaluated through various indicators.