ARTFEED — Contemporary Art Intelligence

Fondation Beyeler offers free entry to visitors in swimwear

institutional · 2026-05-01

The Fondation Beyeler in Riehen, Switzerland, invited guests to visit for free if they came in swimwear. The 'Bathing Day' was inspired by Paul Cézanne, whose famous paintings of bathers are the subject of a current exhibition at the museum. The museum reported that the offer was well received. On its website, the foundation stated that the unusual setting brings art and visitors closer together, changes perception, and reduces distance. However, it was still too early for a full experience including outdoor swimming, as Basel's outdoor pools do not open until the coming weekends.

Key facts

  • Fondation Beyeler in Riehen near Basel offered free entry to visitors in swimwear.
  • The 'Bathing Day' was inspired by Paul Cézanne's paintings of bathers.
  • A current exhibition at the museum is dedicated to Cézanne.
  • The museum reported that the free offer was well received.
  • The foundation stated the unusual setting brings art and visitors closer together.
  • The action changes perception and reduces distance.
  • Basel's outdoor pools open only on the coming weekends.
  • The event took place before the start of the outdoor swimming season.

Entities

Artists

  • Paul Cézanne

Institutions

  • Fondation Beyeler

Locations

  • Riehen
  • Basel
  • Switzerland

Sources