Flip-Flops Go High Fashion: From Beach to Runway

At the Copenhagen Fashion Week in early August, Havaianas, the world's most famous flip-flop brand, debuted a heeled version with a toe cover, sparking social media buzz for its chunky, impractical design that aligns with the 'ugly shoes' trend. OpéraSport also showcased 3D-printed flip-flops covering all toes, created with Zellerfeld. The New York Times noted that journalists, creators, and models wore various styles—from corrugated plastic to studded, gladiator-laced, and zebra-print suede. Flip-flops have been increasingly accepted beyond beach and gym settings, appearing in city streets and fashion runways, paired with tailored suits, silk skirts, and jeans. This shift is attributed to the return of 1990s minimalism and 2000s chunky styles, as well as extreme heat encouraging bare feet. The luxury brand The Row, by Mary-Kate and Ashley Olsen, played a pivotal role; its Dune model, launched in 2025, sold out despite a €790 price tag and was named a top accessory by Lyst. Heeled flip-flops have become a major summer trend, offering versatility and a balance of elegance and sportiness. However, cultural resistance persists due to hygiene concerns and the association with beachwear; many still consider them inappropriate for formal settings. Fashion critic Jacob Gallagher of The New York Times questioned societal rigidity about feet, suggesting that embracing flip-flops is a rebellious act of showing 'toes, hairy and all.'