FLAT12x designs SWAG Golf's first Bangkok flagship with neon accents
FLAT12x has completed SWAG Golf's first physical flagship store in Bangkok, translating the online-only brand's graphic identity into a retail interior. The design uses monochromatic surfaces, neon accent colors, and industrial materials like aluminum composite and garage doors to create a three-dimensional brand experience. Display systems present golf club head covers, putters, and accessories as collectible objects within a curated installation. Lighting highlights textures and color saturation. The project was submitted to designboom via DIY submissions and edited by Christina Vergopoulou.
Key facts
- SWAG Golf's first physical flagship store opens in Bangkok.
- Designed by FLAT12x.
- Previously an online-only golf brand.
- Interior uses monochromatic surfaces and neon accents from product graphics.
- Industrial materials include warehouse-style garage doors and aluminum composite.
- Display systems emphasize collectible nature of merchandise.
- Lighting design focuses on material surfaces and color saturation.
- Photography by BKKgrapher.
Entities
Institutions
- FLAT12x
- SWAG Golf
- Superfurniture
- designboom
Locations
- Bangkok
- Thailand