ARTFEED — Contemporary Art Intelligence

FLAT12x designs SWAG Golf's first Bangkok flagship with neon accents

architecture-design · 2026-05-26

FLAT12x has completed SWAG Golf's first physical flagship store in Bangkok, translating the online-only brand's graphic identity into a retail interior. The design uses monochromatic surfaces, neon accent colors, and industrial materials like aluminum composite and garage doors to create a three-dimensional brand experience. Display systems present golf club head covers, putters, and accessories as collectible objects within a curated installation. Lighting highlights textures and color saturation. The project was submitted to designboom via DIY submissions and edited by Christina Vergopoulou.

Key facts

  • SWAG Golf's first physical flagship store opens in Bangkok.
  • Designed by FLAT12x.
  • Previously an online-only golf brand.
  • Interior uses monochromatic surfaces and neon accents from product graphics.
  • Industrial materials include warehouse-style garage doors and aluminum composite.
  • Display systems emphasize collectible nature of merchandise.
  • Lighting design focuses on material surfaces and color saturation.
  • Photography by BKKgrapher.

Entities

Institutions

  • FLAT12x
  • SWAG Golf
  • Superfurniture
  • designboom

Locations

  • Bangkok
  • Thailand

Sources