Five Fashion Houses Investing in Rome's Cultural Heritage
Since 1998, luxury fashion brands have funded restoration of Rome's monuments. Laura Biagiotti started with the Cordonata del Campidoglio in 1998 and the fountains of Piazza Farnese in 2007. Tod's spent €25 million on the Colosseum, completing the first phase in 2016. Fendi restored the Trevi Fountain in 2015, the Sarcofago degli Sposi in 2018, and opened the Rhinoceros palace. In 2019, Fendi began restoring the Fontana del Mosè and announced funding for the Temple of Venus and Rome. Bulgari restored the Spanish Steps, Terme di Caracalla mosaics, and Largo Argentina (€1 million, completion 2021). Gucci allocated €1.6 million for the Rupe Tarpea gardens (completion 2021) and held a show at the Capitoline Museums in May 2019.
Key facts
- Laura Biagiotti funded restoration of Cordonata del Campidoglio in 1998.
- Laura Biagiotti restored fountains of Piazza Farnese in 2007.
- Tod's spent €25 million on Colosseum restoration, first phase completed in 2016.
- Fendi restored Trevi Fountain in 2015.
- Fendi restored Sarcofago degli Sposi in 2018.
- Fendi opened Rhinoceros palace in 2018.
- Fendi began restoring Fontana del Mosè in August 2019.
- Fendi announced restoration of Temple of Venus and Rome in July 2019.
- Bulgari restored Spanish Steps, Terme di Caracalla mosaics, and Largo Argentina (€1 million, completion 2021).
- Gucci allocated €1.6 million for Rupe Tarpea gardens (completion 2021).
- Gucci held a fashion show at Capitoline Museums on May 28, 2019.
Entities
Artists
- Michelangelo
- Alda Fendi
- Alessandro Michele
- Liz Taylor
- Ava Gardner
- Claudia Cardinale
Institutions
- Laura Biagiotti
- Tod's
- Fendi
- Fondazione Alda Fendi
- Bulgari
- Gucci
- Musei Capitolini
- Museo Etrusco di Villa Giulia
- Castel Sant'Angelo
- Palazzo Venezia
- Parco Colosseo
- Sovrintendenza Capitolina ai Beni Culturali
Locations
- Rome
- Italy
- Campidoglio
- Cordonata del Campidoglio
- Piazza Farnese
- Colosseum
- Fontana del Mosè
- Piazza della Repubblica
- Acquedotto Traiano Paolo
- Fontana dell'Acqua Paola
- Gianicolo
- Acquedotto del Peschiera
- Piazzale degli Eroi
- Acquedotto dell'Acqua Vergine
- Fontana del Ninfeo al Pincio
- Foro Romano
- Tempio di Venere e Roma
- Museo Etrusco di Villa Giulia
- Rhinoceros
- Palatino
- Bocca della Verità
- Trevi Fountain
- Scalinata di Trinità dei Monti
- Terme di Caracalla
- Largo Argentina
- Rupe Tarpea
- Giardini di Boboli
- Florence