Five Fashion Brands to Watch in 2025
An article on Artribune highlights five fashion brands poised to define 2025, emphasizing experimentation, autobiographical couture, and bespoke tailoring. Kitschy Couture by Abarna Kugathasan blends lingerie with kitsch and Tamil sari traditions, showcased at Berlin Fashion Week. Connor O'Grady, a 24-year-old Vogue Vanguard 2025 honoree, creates demi-couture from deadstock fabrics in London. Karmine produces Italian avant-garde denim using water, ozone, and laser treatments to minimize waste. Hockerty offers custom formalwear via a 3D configurator, while Sumissura launched its Signature Collection at Pitti Donna 2025, focusing on women's tailoring. The brands collectively push against mass production, prioritizing identity, sustainability, and personalization.
Key facts
- Kitschy Couture by Abarna Kugathasan combines lingerie couture with kitsch and Tamil sari traditions.
- Connor O'Grady, aged 24, is a Vogue Vanguard 2025 honoree based in London.
- Karmine produces Italian denim using water, ozone, and laser treatments.
- Hockerty offers custom formalwear with a 3D configurator.
- Sumissura launched its Signature Collection at Pitti Donna 2025.
- The brands emphasize sustainability, identity, and personalization.
- Kitschy Couture presented collections at Berlin Fashion Week.
- Connor O'Grady's work has been worn by Natasha Lyonne.
Entities
Artists
- Abarna Kugathasan
- Connor O'Grady
Institutions
- Kitschy Couture
- Karmine
- Hockerty
- Sumissura
- Vogue
- Berlin Fashion Week
- Pitti Donna
- Dazed
- SHOWstudio
- Acne Paper
- Marie Claire
- Artribune
Locations
- Berlin
- Germany
- Brisbane
- Australia
- London
- United Kingdom
- Florence
- Italy
- Switzerland