Fisher & Paykel presents immersive forest booth 'Nature – Ritual' at Salone del Mobile's EuroCucina
Fisher & Paykel introduced 'Nature – Ritual' at EuroCucina during Salone del Mobile, showcasing a 4,800 sq ft exhibit designed to mimic a New Zealand forest. This installation, located in Hall 4P, Stand D34, will be open until 26 April 2026. It features stunning forest imagery captured by Josh Griggs, a tea ceremony with Aaron Scythe's vessels, and local kawakawa tea. Four distinct vignettes highlight Fisher & Paykel's offerings, including the State of the Art Collection, integrated into sculptural forms made of Tōtara wood and volcanic basalt. Accompanied by sounds of native birds and a unique fragrance, the experience evokes a New Zealand beech forest. Creative director Dean Poole worked alongside Calvi Brambilla and Partners, while CEO Daniel Witten-Hannah reiterated the goal of a 90% reduction in carbon emissions by 2050.
Key facts
- Fisher & Paykel presented 'Nature – Ritual' at Salone del Mobile's EuroCucina
- The 4,800 sq ft booth runs through 26 April 2026 in Hall 4P, Stand D34
- Design features a forest-printed curtain with photography by Josh Griggs
- Includes tea ceremony with vessels by ceramic artist Aaron Scythe
- Sculptural monoliths use Tōtara wood and volcanic basalt
- Features custom fragrance by Integra Fragances and garments by Claudia Li
- Creative director Dean Poole of Alt Group led design with Calvi Brambilla and Partners
- CEO Daniel Witten-Hannah emphasized natural world connection and 90% emissions reduction by 2050
Entities
Artists
- Aaron Scythe
- Josh Griggs
- Dean Poole
- Claudia Li
- Daniel Witten-Hannah
- Anna Fixsen
Institutions
- Fisher & Paykel
- Salone del Mobile
- EuroCucina
- Alt Group
- Calvi Brambilla and Partners
- Integra Fragances
- Wallpaper*
- ELLE DECOR
Locations
- New Zealand
- Auckland
- Italy
- Milan
- Brooklyn
- United States