Fiorina's PVC-Banner Installation Reshapes a Staircase in Santa Croce di Magliano
In Santa Croce di Magliano, Italy, Stefano Fiorina's installation 'Purely Illustrative Images' will convert a public staircase into a vibrant collage of recycled advertising materials until August 2026. Utilizing nearly 200 square meters of discarded PVC banners, the artwork showcases a blend of colors, symbols, and text, evoking elements of both festival decor and commercial archaeology. Fiorina, known for his use of reclaimed materials, draws inspiration from the Italian infiorata tradition by replacing flower petals with advertising waste. The project involves local community members in its creation, emphasizing collective effort. Curated by Marianna Giordano, it receives backing from Pro Loco 'Quattro Torri,' Premio Antonio Giordano for Urban Art, and the Municipality of Santa Croce di Magliano.
Key facts
- Stefano Fiorina's 'Purely Illustrative Images' is installed on a public staircase in Santa Croce di Magliano, Italy.
- The work repurposes nearly 200 square meters of discarded PVC banners.
- It draws on the Italian infiorata tradition but substitutes advertising materials for flower petals.
- Imagery includes arrows, a lily, a palm, a star, and a crown associated with Saints Flavian and Philomena, plus wheat and moon motifs.
- Residents of different generations participated in cutting, arranging, and constructing the piece.
- The title refers to the advertising disclaimer 'images purely for illustrative purposes.'
- The project is curated by Marianna Giordano.
- It is supported by Pro Loco 'Quattro Torri,' Premio Antonio Giordano for Urban Art, and the Municipality of Santa Croce di Magliano.
- The installation is on view until the end of August 2026.
Entities
Artists
- Stefano Fiorina
- Marianna Giordano
Institutions
- Pro Loco 'Quattro Torri'
- Premio Antonio Giordano for Urban Art
- Municipality of Santa Croce di Magliano
Locations
- Santa Croce di Magliano
- Italy
- Turin