Finn & Gray Rebrands Minneapolis Painting Contractor Headwaters
Minneapolis-based painting contractor Headwaters Painting, founded in 2015 by Ryan Turry, underwent a comprehensive rebranding led by boutique creative agency Finn & Gray. The project aimed to modernize the company's visual identity, including a new logo, color palette, photography style, and a completely overhauled website. The refreshed brand uses bold, neat strokes with vintage hints and a wider color spectrum to convey creativity and dynamism. Finn & Gray also developed a marketing campaign featuring arresting imagery and videos. Co-owner Danie Turry praised the collaboration, noting the brand now feels more unified and authentic. To celebrate, Headwaters launched a charity campaign to paint the exterior of a disadvantaged family's home, with community nominations via Google Form. The new identity will be implemented across all platforms, reinforcing the company's position in the Twin Cities market.
Key facts
- Headwaters Painting was established in 2015 by Ryan Turry.
- Finn & Gray, a boutique creative agency, led the rebranding.
- The rebrand included a new logo, color scheme, photography style, and website.
- The logo uses bold, neat strokes with a vintage allure.
- Vibrant colors were chosen to evoke creativity and dynamism.
- Amanda Nagy, co-founder of Finn & Gray, commented on the project.
- Danie Turry, co-owner, stated the brand feels more unified and authentic.
- A charity campaign was launched to paint a disadvantaged family's home.
Entities
Institutions
- Headwaters Painting
- Finn & Gray
Locations
- Minneapolis
- St. Paul
- Twin Cities